Art Direction, Illustration, Brand Strategy, Identity Design

Sloss Music & Arts Festival is a two-day music and lifestyle event that takes place in a 130-year-old iron furnace. The location, Sloss Furnaces National Historic Landmark, holds a special place of importance in the history of Birmingham, and when Red Mountain Entertainment came to us with the task of branding the new music festival, we wanted to tap into the uniqueness of the atmosphere. So we spent time looking at old photos of the functioning furnace and drew inspiration from the rustic landscape. Our goal: to set the tone visually and bring the historical furnaces back to life.

Photos: Josh Weichman
Agency: Big
Branding Collaboration: Matt Harris

• WINNER OF GOLD ADDY AWARD •