Client –
Lauren Starnes
About –
Lauren Starnes is photographer who specializes in capturing “honest moments with one another”. I wanted the visuals of the brand to accurately represent the depth of her heart for photography and the people she people she works with. After hearing Laurens vision and the direction, I created a brand that emphasizes the natural side of humanity and the raw beauty of the interactions in everyday life.
Involvement – Identity Design & Messaging
Website – laurenstarnes.com
The Mark
It’s a collection of abstract shapes coming together, much like “the Body”. The style is natural and organic; not some perfect-vector-logo, inspired by marks on a page, stains on clothing, clutter in the home, and mostly scattered shoes by the door. These are the things that remind us of home and family - REAL home. Not the perfectly manicured house, but real people coming together and connecting and engaging with each other. The memories of everyday.
The Icons
The goal with each icon is to represent a sweet interaction between people. Often times, the most meaningful memories are such fleeting moments, so with these icons, the lines are tapered and imperfect to reflect that fleeting quality.
