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– a creative direction + design studio based in san diego, california

Greenhorn Ranch


Find your way in the Lost Sierra

Greenhorn Ranch is a working dude ranch in Northern California’s Lost Sierra, with the mission of building new traditions through adventure and starry nights.


Greenhorn Ranch is a working dude ranch in Northern California’s Lost Sierra. Established in 1962, it hangs its hat on fostering families and new traditions. The long-time member of the Dude Ranch Association is driven to serve guests through Western hospitality, a warm welcome, real ranch living, and an unparallelled vacation experience. Catering to greenhorns from around the world, it guides families and vacationers on a genuine horse ranch experience with guided trail rides, horseback riding lessons, expert wranglers, stocked fishing ponds, and more. With 600 acres, more than 60-head horses trained for horses, a staff of full-time wranglers and adventure seekers, Greenhorn Ranch is ready to be your guide. Cultivate your cowboy within.


Brand Development and Identity Design, Website, Photography, Collateral Design, Amenity Design, Property Signage, Email and Social Elements, Merchandise, and more.

The team: Alli Phillips Design (design support and photography), Brooke Brumfield (copywriting), Michael Maholias (Videography)