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– a creative direction + design studio based in san diego, california

About

spacebetween
 

We believe good design is the space between. It’s not one thing or another, but the subtle balance of all elements. We seek to find this space and create compelling visuals that deeply connect and communicate.

 

 
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Core Values


Our values define us. They are the filters that guide our process and set the tone of each of our projects.

 

Clarity

the space between basic and complex

Nothing more, nothing less. Our goal is to distill meaning unto simple form so that understanding and connection are easily attained. We’re all about careful curation over mass information.

Intentionality

the space between need and goal

We are motivated by great vision, and every step of the process must be purposefully guided with a goal in mind.

Collaboration

the space between individual and collective vision

Every person has a unique perspective to bring to the table, and great things result when individual thoughts meet the collective vision of the whole. We collaborate with other creatives, but more importantly we collaborate with our clients. We believe everyone can offer creative insight, and we want to work together to create beautiful design.

Imagination

the space between reality and dream

We must make room for daydreaming, leisurely exploration, and finding that place where our dreams and curiosities live. Only then do we see reality in a new way and our creativity comes alive.

Transparency

the space between curated facade and backstage

We’re just people making a living doing what we love and figuring out how to run a business along the way. In a sense, there’s nothing unique about what we do; but what we can offer is our unique perspective, some good conversations, hard work, and the magic that results when a visual concept comes to life.

 
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Process


We get to know you, hear your idea, and use our skills & experience to communicate it visually, always being true to who you are.

 

Discover

We start a conversation. We ask questions to understand who you are why you do what you do. We research the market around and get to know what inspires you.

Define

We gather the information found during the discovery phase and help define the goals moving forward.

Execute

We explore the possibilities and craft visual assets until we find the right balance to clearly communicate your goals.

Implement

Once a visual direction is established, we help bring it to life on your website, social media, print materials, or whatever medium best suites your idea.

 
 
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Branding:
Defining Who You Are

To begin, we offer a few packages to define your company through messaging and visuals.

 

OPTION 1

FULL BRAND PACKAGE

This is for businesses that have a compelling product or service and need help creating clear messaging and visuals to reach their audience.

Let’s be real, an amazing logo and rad visuals are great, but they won’t necessarily bring you more business. Being able to easily communicate what you’re offering and why it’s valuable to others will bring you more business, and that begins with a clear brand message.

We have a process to help you define the core values and purpose of your company, and then provide the tools you need to market your company; whether in person, online, or through your social media platforms.

Includes:
• Discovery process and brand consultation
• Full brand questionnaire process
• Curation of brand values and purpose
• Original logo
• Secondary logos based on main logo
• Base brand elements (icons, patterns, etc.)
• Color scheme
• Font recommendations
• Upload-ready profile images
• Brand guidelines PDF



OPTION 2

BASE BRAND IDENTITY

This is for businesses that already have a clear brand message, but need visuals to enhance their established brand.

We take you through a short brand questionnaire process to help define your desired goal for visuals. Then we create a complete identity package that will serve as a visual guide for all your marketing materials.

Includes:
• Short brand questionnaire
• Original logo
• Secondary logos based on main logo
• Base brand elements (icons, patterns, etc.)
• Color scheme
• Font recommendations
• Upload-ready profile images
• Brand guidelines PDF


OPTION 3

SINGLE LOGO

This is for businesses who are just getting started not quite ready to invest in full branding.

Although we fully believe in the importance of clear brand messaging and identity design, we understand that some companies are on a small budget and need a simple logo to get their feet off the ground. We’ll have you answer a few questions to get a feel for your style and then create a few logo options for you to choose from.

Includes:
• Short brand questionnaire
• 2-3 original logo options



 

Marketing:
Sharing What You Do

Once you have your brand established, we have a variety of offerings to help you share your unique product or service in creative and compelling ways.

 
 
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WEBSITE


Whether you are selling a service, product, or meaningful message to the world, we can display your company on the web with a design consistent with your brand identity. 

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email


Email is one of the leading marketing platforms and creates a loyal audience for your business. We can design a beautiful template for your monthly newsletters of promotional campaigns.

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PRINT COLLATERAL


Call us old school, but we’re still a fan of print collateral. If you're needing business cards or stationery, postcards or flyers, packaging or newspapers; we can make your brand tangible.

 
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PHOTOGRAPHY


Because everyone needs photos. They say a photo says a thousand words, but these days it seems you need a thousand photos. Engaging photos are are such necessary assets to complement your brand.

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MOTION GRAPHICS


Wanna make your graphic move? Adding a simple animation to your logo or using motion to explain a concept adds depth to what you want to communicate. We call it brand choreography.

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Marketing retainer


Marketing isn’t something you do once and then move on. Rather, you have to continually connect with your audience to run a sustainable business. We can help you on a consistent basis to form marketing strategies and create your content so that you can simply run your business.

 
 


Copyright © 2017 Space Between LLC. All Rights Reserved. Images from this site may not be reproduced without prior written permission. Select works may be shown in concept form and may not represent final work. Be nice, don't steal :)

 

Copyright © 2019 Space Between. All Rights Reserved.